Have you ever wondered why your customers, superiors or stakeholders behave as they do? Do you or your acquaintances find it difficult to adjust to changing procedures and practices? Would you be interested in improving the quality of your service design process through behavioral insights?
Kaisa Hytönen will guide you through considering the questions above, and she will help you in developing new solutions for promoting behavioral change through choice architecture. Choice architecture is a novel approach for creating efficient choice environments. The solutions rely on a deep understanding of biases and heuristics (i.e. behavioral insights) that are apparent in our choice behaviors. As choice architects, we accept the people as they are, and instead of attempting to change them, we change the environment, which eventually will ‘nudge’ changes in behavior.
Behavioral insights and nudging can be a key factor in solving many different types of practical challenges. The approach is particularly valuable on issues where people, their actions and needs to change behavior are at the core of the challenge. For instance, behavioral insights and nudging approach can shed light on, and provide solutions for, many practical challenges that are present in organizational change processes. Choice architecture may also be quite beneficial as an approach in a service design process and service implementation.
Principal Lecturer Kaisa Hytönen is an experienced public speaker both in and out of the classroom. Currently she is acting as the head of an MBA programme 'Behavioral Insights in Business Applications', which she designed and launched at Laurea UAS in 2015. She has given talks for instance at Talentum Events and Sijoitus Invest Trade Show. In her research she has utilized both behavioral and neuroscientific methods in understanding human choice behavior. Her work has been published in well-regarded journals such as Experimental Economics, Behavioral and Brain Sciences, and Neuron. Her research has been highlighted in both national and international media. For instance, she has been quoted in the Wall Street Journal (https://www.wsj.com/articles/haunted-by-the-bull-that-got-away-1394833226) and she has appeared in the Yle Morning Show (https://areena.yle.fi/1-3115290).